Prestigious real estate in Le Touquet: trends and prospects 2026

Le Touquet-Paris-Plage, nicknamed the « Pearl of the Opal Coast », embodies more than ever the excellence of luxury real estate in France. In 2025, the seaside resort confirms its status as an exceptional market, driven by sustained demand, land scarcity and unwavering attractiveness. Deciphering trends and prospects for the coming year.

A resilient market driven by high-end demand
The real estate market of Le Touquet-Paris-Plage has experienced spectacular growth in recent years. Since 2017, prices have more than doubled, from around €4,500/m² to nearly €10,000/m² in 2024, with peaks at more than €13,000/m² for the most prized properties.

This surge can be explained by several factors:

● An exceptional living environment between sea, forest and unique architectural heritage.

● A demanding clientele, mostly Parisian and international, looking for second homes or high-end rental investments.

● The media presence of the presidential couple Macron, which has strengthened the prestige image and attractiveness of the resort.

Typology of goods and buyer profiles
Le Touquet's housing stock is dominated by apartments (65%), but villas and houses of character remain the most sought-after properties by prestigious clientele. Spacious accommodations (5 rooms and more) are particularly popular, as are properties with sea views, a garden or a location in exclusive residential areas. The majority of buyers are homeowners (63%), which guarantees stability and confidence in the local market. Investors are attracted by the strong rental demand, both seasonal and annual, and by the long-term valuation of assets.

Prices and developments in 2025
In June 2025, the median price per square meter stood at €9,775, with a slight decrease of 1% over one year but an impressive increase of 51% over five years. Apartments from 2 to 4 rooms exceed €10,000/m², while large houses and villas display prices of up to or even over €13,000/m² in the most sought-after areas. After a year in 2024 marked by some stabilization in real estate, the outlook for 2025 is optimistic: the announced fall in interest rates and the renewed confidence of buyers should support demand and lead to a slight recovery in prices, estimated at around 2% 4.

New programs and land scarcity
The supply of new properties remains limited, due to the desire to preserve the environment and local architecture. The few programs that are born, such as the AL&JO residence or Luminescence, rely on very high-quality services, careful architectural integration and exceptional locations. These residences meet the expectations of a clientele in search of exclusivity and modern comfort.

Outlook and advice for 2026
In 2026, the real estate market in Le Touquet is expected to remain upward, supported by:

- Maintaining high demand for scarce goods.

- Gradual interest rate cuts and smoother access to finance.

- The always strong image of the resort, both chic and preserved.

Savvy investors and buyers have every interest in betting on the most coveted locations, where scarcity ensures sustainable valuation. The use of a local expert remains essential to access « off-market » opportunities and secure a purchase in this exceptional micro-market.

Le Touquet-Paris-Plage is more than ever in 2026 a safe haven for French real estate luxury, combining authenticity, serenity and heritage profitability. Whether it is a rental investment, a second home or a heritage project, the resort offers unparalleled prospects for enhancement and quality of life. To succeed in your project, the support of a local market expert remains the key to seizing the best opportunities in this exceptional sector.